How to Prepare for IT Outages Crisis?
Overcoming digital storms with critical crisis communication
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Despite the best efforts of cyber security, major tech outages are increasing, exposing businesses.
Effective crisis communication is crucial to navigate these digital storms.
PREPARATION
Preparation is key.
Assess your resources—people, processes, information, and technology—before and after an event.
This helps identify and address weaknesses, ensuring you're ready to respond effectively.
ORCHESTRATION
Don't let individual teams work in silos.
Collaborate across IT, Legal, and PR departments to create shared objectives and tools.
This unified approach ensures a coordinated and efficient response.
RESPONSE
Your response has two phases: initial and ongoing.
Initially, notify teams and monitor channels.
When the situation becomes public, choose a spokesperson wisely.
Their role and communication skills are critical.
FOLLOW-UP
Conduct a systematic follow-up.
Analyze what happened, its impact, and your actions.
Communicate these findings clearly to stakeholders.
This phase is crucial for learning and improving future responses.
CONCLUSION
Crises are inevitable.
Implementing a critical communication framework now improves your chances of managing them effectively.
Remember, it's not if, but when you'll face a crisis.
Be prepared.